NBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by...
The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to...
View ArticlePayPal Hires Apple Vet Allison Johnson as Its First CMO in 6 Years
PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013....
View ArticleOn the Adweek Podcast: Tomorrow’s Tech, as Seen at CES
We're back, baby! The tech team have been busy at CES this past week, and they're ready to share the big trends coming out of the Las Vegas Convention Center. On this week's episode of the Adweek...
View ArticlePinterest’s 2018 Diversity Report Followed the Common Theme of Progress, More...
Pinterest released its annual diversity report for 2018 Monday, and it followed the same theme as similar endeavors from other tech companies: We've made progress, but "we still have a long way to go."...
View ArticleHow Production Companies Are Taking a Bite Out of Agency Business
It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish...
View ArticleCampbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell's Chicken Noodle soup, the thanks must also go a radio actor...
View ArticleInfographic: Influencers Are Getting Brands More Sales Than Celebrities Are
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research...
View ArticleThis Musician Found a Community of Fans on Reddit. Now, He Leads Brand...
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even...
View ArticleSpecialGuest Provides Brands a Cast of Creative Directors to Choose From
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then,...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleBurger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleSeth Winter Will Oversee Sports Ad Sales for New Fox
Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new...
View ArticleTwitter Extended Its Latest Tweets Option to Android Users
Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter...
View ArticleSnapchat’s CFO Is Resigning After Less Than a Year
Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other...
View ArticleGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...
View ArticleHow to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...
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