Fearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleHiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleLululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleParents Are Letting Their Kids Watch YouTube, But They’re Also Finding...
YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue...
View ArticleTop 10 Most Popular Streaming Services, According to New Report
Netflix is king among streaming services, but a new report has estimated how the others fall in line. According to an estimated number of subscribers from Parks Associates, a market research and...
View ArticleFacebook Watch: Here’s How to Hide an Ad While Watching a Video
While watching videos on Facebook Watch, Facebook's destination for watching videos, you may see ads you're not interested in. Our guide will show you how to hide an ad that plays while you're watching...
View ArticleIn These Documentaries, Callaway Shows 3 Unexpected Sides of Golf
Golf marketing and advertising, at times, seems like an exclusive affair. Most of the narratives follow either the sport's biggest stars or, on the opposite end of the spectrum, the quirks and funny...
View ArticleDentsu’s Isobar Names Digitas Vet Ronald Ng as Global Chief Creative Officer
Isobar expanded its leadership team today as industry veteran Ronald Ng joined the company in the newly created global CCO role. Ng joins the "digital transformation" agency, which is part of the...
View ArticleTBWA Global CMO Kyla Jacobs Departs Company Following HR Complaints
TBWA\Worldwide global CMO Kyla Jacobs, a member of the Omnicom network's executive leadership team who has run its new business efforts around the world for the past three years, will be leaving the...
View ArticlePinterest Ads Have Arrived in France
Pinterest announced Wednesday that Pinterest ads are now available to all businesses throughout France, bringing the total number of countries where Promoted Pins are available to seven. Regional...
View ArticleConsumers Can See Through an Agency’s Tone-Deaf Ads
Today, it's increasingly important to know, learn and mold the persona your social account or brand portrays. Who do you want your brand to be? Who do consumers think you are? Do certain target...
View ArticleAd for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You...
Save the Children's annual Christmas Jumper Day is a longstanding tradition in the U.K. Folks dress up in festive sweaters and make donations to the relief organization that helps kids around the...
View ArticleThis Child’s Quest to Find Santa’s Favorite Cookie Has Adorably Fun Twists...
This kid, Nico, is one thorough little dude. Not satisfied to know that Santa likes cookies, in the generic sense, the youngster tries to find out exactly what kind of sweet treat he should be leaving...
View ArticleFacebook: Here’s How to Save a Video on Facebook Watch
Did you know you can save the videos you see on Facebook Watch? By saving a video, you can quickly return to it again later on. Our guide will show you how to save a video on Facebook Watch. Note:...
View ArticleVMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven
VMLY&R, formed in September through the merger of WPP's VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML chief creative officer, will...
View ArticleBB&T Bank Selects The Tombras Group as Agency of Record
Winston-Salem, North Carolina-based BB&T Bank selected Knoxville-based agency The Tombras Group as its agency of record, following a comprehensive yearlong review. BB&T Bank formerly worked...
View ArticleThis Touching Holiday Ad Reminds Us There’s More That Unites Than Divides
Post-midterm America is undoubtedly a divisive place, and it appears that things aren't so different over in Europe. Between Brexit negotiations and the rise of far-right, anti-immigration parties in...
View ArticleHaystack TV Partners With ABC to Expand Coverage
Haystack TV, which bills itself as the "Netflix for news," is adding ABC News to its lineup. The national network will join more than 200 other content providers on the ad-supported platform, including...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
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