Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken...
Burger King loves to confuse customers to prove a point--and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that...
View ArticleWe Spent 7 Weird, Wonderful Minutes With ‘Curious Kind of Cat’ Jeff Goldblum
Jeff Goldblum is suddenly everywhere you look. He's onscreen in Jurassic World: Fallen Kingdom and Thor: Ragnarok. A 25-foot statue of him is currently lounging seductively in front of London's Tower...
View ArticleWhat the MediaMonks Bidding War Revealed About the Evolution of the Holding...
Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at...
View ArticleNBCUniversal Finishes Its $6 Billion-Plus Upfront With 5% Volume Increases
The more things change for NBCUniversal, the more they stay the same. While owner Comcast was busy playing high-stakes poker with Disney, with 21st Century Fox as the jackpot, the company stayed...
View ArticleAT&T Proclaims Itself a ‘Modern Media Company’ as Verizon Retreats From Content
The country's two biggest wireless carriers looked like vastly different companies in earnings calls this week. While AT&T proclaimed that its acquisition of Time Warner and AppNexus finally gave...
View ArticleHow to Determine Instagram Pricing for Influencer Marketing
Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer marketing had already become a $1 billion industry,...
View ArticleHill Holliday Hires New Chief Financial, Operating Officer and SVP of...
IPG-owned creative shop Hill Holliday has hired Scott Feyler as CFO and COO, and Julianna Akuamoah as senior vice president of diversity and talent management. Feyler hails from Arnold Worldwide where...
View ArticleQ&A: Sleeping Giants Founder Talks InfoWars, Doxxing and the Corrosive...
Matt Rivitz never thought it would get this big. The freelance copywriter, who formerly worked for a series of agencies including Goodby Silverstein & Partners and Cutwater, started Sleeping Giants...
View ArticleTBWA\Chiat\Day Promotes Nancy Reyes to President in New York
This week TBWA\Chiat\Day announced the promotion of Nancy Reyes to the newly created role of president in its New York headquarters. Reyes, who joined the agency in 2016 as managing director, will...
View Article3 Questions to Ask Before Launching a Social Impact Initiative
Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at...
View ArticleIt’s Time to Kill the Traditional Brief and Foster a Deeper Partnership...
Dear marketers, Consider this your open invitation to engage with agencies that don't work to the brief. We've changed. Now it's your turn. The briefing process is as old as the advertising industry...
View ArticleLinkedIn: Here’s How to Add Someone to a Conversation
Did you know LinkedIn allows you to add additional users to existing conversations? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS....
View ArticleDisney and Fox Shareholders Vote to Approve $71.3 Billion Merger
The Walt Disney Company's $71.3 billion bid for 21st Century Fox was approved by shareholders from both companies this morning, clearing one of the biggest obstacles remaining to complete the...
View ArticleAd Agency Execs React to Facebook’s Historic Stock Price Plunge
Facebook shares closed at $217.50 apiece Wednesday, prior to the company's release of its second-quarter 2018 earnings. And those earnings were seemingly brimming with good news: Revenue was up 42...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
View ArticleHavas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
View ArticleHow YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
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